Years of Military Experience
Welcome
I’m Ian “Redders” Redfern — founder and head coach of Go Beyond Your Limits and creator of Military Mindset. With over 30 years of British Army experience, I’ve seen how discipline, resilience, and the right mindset can completely change how people perform — not just in uniform, but in everyday life. Now, I use those same principles to help others break barriers, build confidence, and develop a stronger sense of purpose.
Through Military Mindset, I deliver coaching focused on personal training, resilience, mindset, and discipline — helping you stay consistent, focused, and accountable.
Military Mindset is for those who want practical tools that actually work. You’ll gain proven methods to build physical and mental strength, sharpen resilience when it counts, and develop the calm, controlled mindset needed to perform under pressure.
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Coaching built on real military experience and proven leadership in high-pressure environments
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Practical tools to build physical strength, mental toughness, and lasting discipline
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Focused support that helps you stay accountable, perform under pressure, and push beyond limits
What is a Military Mindset?
A military mindset refers to a way of thinking and approaching life that’s shaped by the values, discipline, and strategies used in the military.
It doesn’t necessarily mean being aggressive or warlike. It’s about having mental toughness, structure and a mission-oriented approach.
In everyday life, developing a military mindset can help with personal growth, career success, and handling stress more effectively.
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Discipline
Doing what needs to be done even when you don’t feel like it — keeping consistent routines and high standards.
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Focus on Mission
Always knowing your objective and aligning your actions to achieve it, no matter the obstacles.
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Resilience
Staying calm and determined under pressure; learning to adapt and recover quickly from setbacks.
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Accountability
Taking full responsibility for your actions and decisions no excuses or blame-shifting.
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Teamwork and Leadership
Understanding the importance of unity, trust, and clear communication in achieving goals.
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Strategic Thinking
Planning ahead, anticipating challenges, and making decisions based on logic rather than emotion.
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Mental and Physical Endurance
Training yourself to push through fatigue, fear, or doubt when others might give up.
In everyday life, developing a military mindset can help with personal growth, career success, and handling stress more effectively.